VELLUM E-commerce

About this template

Vellum: Fashion E-commerce Framer Template

Vellum is a dark, editorial Framer template for fashion brands, clothing labels and apparel stores that sell in limited drops. It combines a full online shop with lookbooks, a drop countdown and live edition counts, so your collection feels exclusive from the first scroll. It's built entirely in Framer with the CMS, so you can add products, looks and journal posts without writing code.

What's included

15 pages: Home, Shop, Product, Collections, Collection detail, Drop, Lookbook, Look detail, Studio (about), Journal, Journal article, Stockists, Client Care, Site Map and 404

6 CMS collections: Products, Collections, Drops, Looks, Journal and Stockists

Shop: category filters, price sorting, quick add on product cards and a size availability table

Product pages: image gallery, size picker with sold-out sizes, sticky add-to-bag bar and related products

Drop launch: live countdown, waitlist sign-up and a running count of units left in each limited edition

Lookbook: an editorial grid of looks, each linking to the pieces worn

Full-screen mega menu with a featured product and collection previews

Brand pages: Studio story, Journal with tag filters, a Stockists map with store previews, and Client Care with a size guide, shipping, returns, FAQ and a contact form

Interactions: grain texture, custom cursor, text scramble effects and image reveals

Easy to make your own Colours and typography are saved as reusable styles, so a few edits re-brand the whole site. Nav and footer live in one shared layout, and every page is tuned for desktop, tablet and mobile. The fonts are free Google Fonts.

Perfect for Fashion and streetwear labels, outerwear and knitwear brands, independent designers, boutique clothing stores and creative studios building sites for fashion clients.