Optinletter

About this template

Two conversion-optimized layouts for warm and cold traffic, plus a thank-you page — one funnel kit, not just a landing page.

Optinletter is built on a simple idea: how much convincing a visitor needs depends on where they came from. Warm traffic from your YouTube, podcast or newsletter gets speed. Cold traffic from ads gets proof. Send each source to its own URL, or keep just the one you need.

Inside each page

Squeeze page (warm) — headline + form in the first screen → signature block → stats → growth-chart story → 3 lessons → testimonials → FAQ → final CTA. Nothing that delays the signup.

Sales-Letter page (cold) — qualifier badge + checklist + form → proof band → problem → solution → 3 lessons → a letter from the coach → testimonials → 3 bonuses → FAQ — with the opt-in repeated at three natural decision points.

Thank-you page — inbox-check message + three next-step cards (read → follow → book), ordered by when the reader can act.

What's included

Squeeze, long-form and thank-you pages, plus Privacy Policy & Terms starter pages

Native opt-in form with GDPR consent checkbox and thank-you redirect — connect Kit, Mailchimp, beehiiv or any ESP via webhook

CMS-powered testimonials — update once, syncs across both layouts

Cookie consent banner with Google Consent Mode support

Traffic-source presets for the hero eyebrow (YouTube / Podcast / Newsletter / Generic)

Editorial design system: serif/sans pairing, design tokens, hand-drawn highlight SVGs

Demo copy written as a real funnel — swap the placeholders and publish

Honest by design. Demo numbers follow one rule — same fact, same number, everywhere — and the Read Me shows how to use social proof truthfully even when your list is small. No fake urgency, no dark patterns.

Fully responsive, Reduce Motion supported, with a step-by-step Read Me covering setup, ESP connection and a pre-publish checklist.