GLOSS CULT

About this template

GLOSS CULT is a premium Framer template for skincare, makeup and beauty brands. It pairs a soft, milky pastel look with scroll animations that make your products feel like cult objects.

Motion that stands out • Letter-by-letter text reveals with blur and rotation • Ritual cards that stack on top of each other as you scroll • A scroll-driven image that grows from a tilted card to full width • Crossing ticker bands, floating products and parallax layers • Interactive shaders: a liquid gradient, fluted glass and a water ripple that follows your cursor • A custom “View” cursor, 3D reveals and circular page transitions

8 pages, fully responsive Home, Shop, Product Detail, About, Journal, Article, Contact and 404. Every page is designed for desktop, tablet and mobile. The mobile menu closes automatically when a link is tapped.

Sell without code Every product in the CMS has a Checkout Link field. Paste a Stripe, Lemon Squeezy, Shopify, Gumroad or Etsy link and the buy button on the product page goes straight to checkout. You can set the button label per product (“Buy now”, “Pre-order”…). With no link, a fallback button sends visitors to your contact page, so there’s never a broken button.

Easy to customise • Automatic light and dark mode • Global color styles and responsive text styles • Reusable components: navigation, buttons, product and journal cards, FAQ, reviews, filter tabs, cursor • 3 CMS collections (Products, Journal, Reviews) with sample content • Shop filter by category (Skin, Lips, Body) • A working newsletter form and contact form • Shared navigation and footer across all pages

Perfect for skincare labels, indie makeup brands, beauty studios, cosmetic launches and wellness shops.